South African retailer, Shoprite Group has joined a group of investors, led by Buffet Investments and KLT, in an undisclosed expansion round in Omnisient, Africa’s first privacy-preserving data collaboration platform provider.
Chief of Strategy & Innovation at ShopriteX, Shoprite Group’s data and customer technology unit, Neil Schreuder, says the decision to invest in Omnisient is the result of a considered effort to invest, partner, and collaborate with start-ups as we continue to create a smarter Shoprite, while remaining resolute in our commitment to being Africa’s most accessible and affordable retailer.
Omnisient, CEO and co-founder Jon Jacobson says this round of investment will be used to support our continued geographic expansion, as well as the ongoing development of our platform into the world’s leading source of consumer intelligence that fully complies with global consumer privacy regulations.