TikTok is the latest tech platform to be put under the microscope over concerns about its impacts on children's mental health.

Was Tiktok providing the data from millions of Americans to the Chinese government? Is banning Tiktok a viable solution? How would other countries react to this intervention?

A better way to address the concerns of data security would be for the United States and others to create a set of international rules to govern data protection, which would foster a safe, fair, and stable environment for both businesses and consumers.

Data security is not just a concern of the United States. Many others, including the European Union, are just as concerned. Instead of taking unilateral actions against companies and creating instability in the market, governments should agree on a set of international rules and find a forum for adjudicating potential violations. A possible platform is the e‑commerce negotiations at the World Trade Organization. While major economic powers like the United States, European Union, and China are still at odds on what issues should go into the agreement and what the rules should be, the fate of TikTok should serve as a reminder that without a set of common international rules governing data, we will face a fragmented world, rife with uncertainty, that hurts both companies and consumers.

One common question I get from business owners is what about TikTok? Should I market on this social media app?

First of all, I inform business owners of the legitimate concerns about TikTok. Secondly, as with any social media strategy, every business does not need a presence of each social media app. As a consequence, thirdly, you need to consider your business and are your current clients or potential clients inhabiting the space?

These considerations should guide your strategy. If your business centers around the people who use the app then it is worth a serious look, if not, for many businesses, I would pass on the app. There are issues that outweigh its advantages.

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

Commercials Voice Talent:

https://www.spreaker.com/user/7768747/track-1-commercials

Narratives Voice Talent:

https://www.spreaker.com/user/7768747/track-2-narratives

Do you want a free competitive analysis? Let me know at:

https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=Spreaker

Website:

https://www.wsiworld.com/mick-smith

LinkedIn:

https://www.linkedin.com/company/wsi-smith-consulting/

Make an appointment:

https://app.hubspot.com/meetings/mick-smith

Be sure to subscribe, like, & review The Doctor of Digital™ Podcast:

https://www.spreaker.com/show/g-mick-smith-phds-tracks

Sign up for the Doctor Up A Podcast course:

https://doctor-up-a-podcast.thinkific.com/

Fan of the show? Support the episodes here:
https://podinbox.com/thedoctorofdigitalpodcast