Should you Measure B2B Marketing on Sales Qualified Opportunities (SQOs)
Nov 19, 2021 ·
17m 40s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
There's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to...
show more
There's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to measuring B2B marketers on revenue and Sales Qualified Opportunities. This sounds great but we want to dive deeper and make sure this is the best path forward for marketing teams. We then tackle the KPI question head on and try to discuss which marketing KPIs make the most sense for marketing teams.
show less
Information
| Author | Elevate Demand |
| Organization | Elevate Demand |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
Comments