In the latest Showcast episode recorded at the 2024 AVP Summit in Reggio Calabria, Italy, TFV's Matt Micucci converses with Christina Lee Storm, an audiovisual producer with over 20 years of experience of working on major projects. Additionally, Lee Storm has been at the forefront of strategic and creative development of emerging technologies for series, film and multi-platform storytelling, including as founder and CEO of her company, Asher XR. In this episode, Lee Storm talks about some of the biggest innovations within audiovisual storytelling, touching on such diverse topics as immersive experiences and artificial intelligence. She also shares with us her thoughts on the current environment within the industry, in a time that she sees as being characterized by what she defines as the "entertainment umbrella." (Photo: Erma Pictures/AVP Summit)