SHR # 2220 :: SFH: New Gatorade Zero plus We Didn't Start the Fire: Kekwick and Pawan :: Dr. Jeff Golini, PhD - Zad Chow - Gatorade is going after the low-carb crowd. But are they missing something? PLUS Many people today position themselves as Keto or Carnivore guru's. They all owe their thanks to two scientists in the 50's who did the heavy lifting to reveal why different macronutrients have different metabolic effects. ::