Spreaker Live Show #44 for Feb 3rd, 2016

Our Topic this week is about some recent Podcast Research that has come out from BridgeRatings.com based out of Los Angeles. The research report is titled “Podcasting at a Crossroads” that has the controversial conclusion that “Podcasts have such tremendous potential yet its download model fails to provide the platform’s potential - audience growth, ad revenue and value.” Dave Van Dyke, President of BridgeRatings.com

Show Duration: 36 minutes and 50 seconds

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)

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Show Guest: Dave Van Dyke, President of media research company BridgeRatings.com

Dave Van Dyke, President of Bridge Ratings.com and long-time radio industry station manager and consultant to the industry. Bridge Ratings provides guidance research services to media companies and investment firms seeking immediate and timely behavioral data related to media use. Along with users of the traditional radio medium, Bridge Ratings provides current analysis of consumer behavior related to satellite radio, Internet radio, MP3 players, Podcasting, social media and mobile phone entertainment use.

Show Guest Topics:
- Dave talks about his background in radio, podcast research and how you did this study?
- Recent research report is titled “Podcasting at a Crossroads” that has the controversial conclusion!
- Only about 10% of persons over the age of 12 have listened to a podcast in the last week.
- This number grows when considering younger consumers between the ages of 18 and 34.
- Why hasn't consumption of podcasting audio grow faster?
- Is Ease of Use the key issue?
- Are Podcasts Too Long?
- Why is Streaming the solution?
- Download is where usage is mostly today because of iTunes!
- Why aren't podcasts streamed like music?
- Your research showed that we should change the “Podcasting” name to? 64% did not know that it means?
- “Audio on demand” scored much better term for people understand?
- How would podcast consumption grow by streaming them? Your research shows a 40% growth potential 2016
- Fine line of a difference between streaming and downloading in some usage situations in some platforms
- How should podcasting move forward to unlock the potential - “Podcasting” is over 10 years established?

Show Guest Links:
http://www.bridgeratings.com/blog/2016/1/29/podcasting-at-a-crossroads
http://www.bridgeratings.com/podcasting-at-a-crossroads
https://www.facebook.com/Bridge-Ratings-Media-Analysis-126041764086177/
https://twitter.com/bridgeratings
https://www.linkedin.com/in/davevandyke


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