Spirent Leverages Big Data to Boost UX for Telcos

Nov 17, 2015 · 18m 25s
Spirent Leverages Big Data to Boost UX for Telcos
Description

The next BriefingsDirect big-data case study discussion explores the ways that Spirent Communications advances the use of big data to provide improved user experiences for telecommunications operators. We'll learn how...

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The next BriefingsDirect big-data case study discussion explores the ways that Spirent Communications advances the use of big data to provide improved user experiences for telecommunications operators.

We'll learn how advanced analytics that draws on multiple data sources provide Spirent’s telco customers’ rapid insights into their networks and operations. That insight, combined with analysis of user actions and behaviors, provides a "total picture" approach to telco services and uses that both improves the actual services proactively -- and also boosts the ability to better support help desks.

Spirent’s insights thereby help operators in highly competitive markets reduce the spend on support, reduce user churn, and better adhere to service-level agreements (SLAs), while providing significant productivity gains.

To hear how Spirent uses big data to make major positive impacts on telco operations, we're joined by Tom Russo, Director of Product Management and Marketing at Spirent Communications in Matawan, New Jersey. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: Hewlett Packard Enterprise.]
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Author Dana Gardner
Organization Dana Gardner
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