Stepping Out of the Branding Crowd Arm in Arm with My Cause

Jan 7, 2022 · 23m 10s
Stepping Out of the Branding Crowd Arm in Arm with My Cause
Description

Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and...

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Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – where clarity of the impact provided to the cause doesn’t happen. Listen to Grace as she reveals a brand boost to the 3rd power.
https://www.linkedin.com/in/gracelanni/
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Author Grace Lanni
Organization Grace Lanni
Website -
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