In this episode of Ask Christina 1st we get into the topic of branding. In reality branding is the totality of who you are. How you handle each element of business is an overall result of you, which is your brand. In the elements of business, each aspect is a vital source for the functionality of your company. How do you treat your customers? How much time and attention do you give into marketing, networking and advertising? All of it boils down to who you are as a person and how much energy you put into each thing. From there you can decide if you are a luxury, high end or low end brand? For homework, write down next to each element of business, how you operate in this field. If your a high end business, you should include things that help explain why this is so. If you are low end, luxury, etc… do the same. Everything that creates your company is your brand, from color to customer service to how you dress. All of these elements create the overall look and feel of your brand. So, what do you do that creates your brand? Is this what you want your brand to be and what are ways you can improve?

In this episode you will learn:

1. The elements of business and how the effect your brand.

2. How to understand the tone and overall feel of your company

3. Ways to help you improve your brands impact.

Again, branding is the totality of who you are and the energy you put into it. The way in which people find you, meet and are introduced to you, sets the tone for how they will react to your brand and business. The first steps into improving your brand, is to identify where you are now and where you want to go.