One of the most important things a company can do is survey-based research. But there’s a lot more to doing this type of research than spinning up a survey and writing up the results.

Michele Linn. founder of Mantis Research, joined us on the podcast to share her expertise and provide insights into creating surveys that provide the information we need and finding the intersection between credible data and compelling insights.  

Some of questions she answered: 

1. Why survey-based research is so important for brands today.
2. Common mistakes brands make. 
3. The importance of story in a research project.
4. Distribution options – more than a single report.  

About Michele Linn
Michele Linn is the founder of Mantis Research where she helps marketers conduct and publish compelling, original research. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy. She's often been cited as a content marketing influencer and was named one of Folio's Top Women in Media. 
 
Where You Can Find Michele 

• Mantis Research: https://mantisresearch.com/ 
• LinkedIn: https://www.linkedin.com/in/michelelinn/