Don’t be a cover band — play your own original music. Proudly. If it’s truly original, unique and interesting, you’ll appear larger than life, even when your resources are meager. It all starts with this week’s Shawnism: Talk Big; Work Small.

You can be and become whatever you want — it just takes figuring out something in the universe you are good at or finding a pattern in the universe no one else sees. This is what legendary author and marketing master David Meerman Scott says. From big promises to small actions, like being active and engaged on social media and leveraging AI for productivity and ideation, you have to find the balance between bold talk and humble work.

When you embrace BOLDNESS and set a title, or goal, or commit to an original mindset and talk BIG, then put in the small work to bring it to life, you can build a life (and career) that sets you apart and puts you on the path to ultimate fulfillment.