ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Dave Morgan, who in addition to his role as founder and CEO of data-driven TV advertising provider, Simulmedia, authors an influential weekly column in the advertising trade publication, MediaPost.

Among other things, Morgan shares his thoughts on how the Coronavirus/Covid-19 epidemic will impact the advertising industry and television in general; assesses recent moves by NBCU’s advertising chief, Linda Yaccarino, to reinvent the network’s advertising strategy in order to meet the challenges posed by the epidemic; tells us which brands he thinks are innovating in the current crisis; and discusses his interest in educational TV.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

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