Televisionation Friday Fireside: Jeff Greenfield, CEO of Provalytics

Dec 15, 2022 · 20m 12s
Televisionation Friday Fireside: Jeff Greenfield, CEO of Provalytics
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August 26, 2022 Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print,...

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August 26, 2022

Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expanding list of customers to fix what’s broken!
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Author Tracy Swedlow
Organization Tracy Swedlow
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