Learning why people act the way they do when it comes to purchasing will help you become the master of sales — and you might already be using some of these strategies without knowing it.


Key Takeaways

1. Start with clearly defined goals.

2. Understand the unconscious mind.

3. Focus on why people buy.


Although the marketing world has been changing drastically over the years, some things have stayed the same. I'm talking about human psychology. There are tried and true tactics that win every time based on how we behave and what signals our subconscious behavior and emotional triggers.