In this episode, your host Bryce Prescott delves into the world of storytelling frameworks and their profound impact on message delivery.

As we explore the landscape of marketing and communications, Bryce identifies a critical shortfall - your lack of any storytelling framework. This absence often leads to narratives that lack engagement, drive, and ultimately, the desired effect on audiences. And this, Bryce argues, is a problem that needs rectifying.

We take a deep dive into understanding how to be better storytellers, acknowledging that good leadership is often intertwined with strong storytelling. Bryce shares two powerful frameworks he has used and taught his clients over the years, designed to create more dynamic, engaging narratives that will not only captivate your audience but also drive your brand's image and market engagement.

The first framework, 'What, Why, Lesson, Apply', offers a straightforward approach to organizing your thoughts and delivering a comprehensive message.

The second, a four-part framework, provides a more intricate method, aimed at creating compelling narratives that provoke emotional responses and drive listener engagement. By understanding the problem, amplifying it, and addressing it, this framework fosters trust and allows you to ask more of your audience.

Join us in this episode as we navigate these frameworks, uncovering the hidden potential in storytelling for your brand, and empowering you to become a more dynamic and effective storyteller.

Your story is waiting to be told, and we're here to help you tell it better.
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