The Battle for Attention: How Viacom Uses Short-Form Video
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
First, a *major* shout out to Toronto’s Buffer Festival and its staff, who were instrumental in arranging this interview. Buffer Festival is the world's largest international digital-first film festival. It...
show moreIn this episode of Now & Next we explore how a major legacy media company is navigating the shift from the “lean back” experience of linear television to the short, snappy, and on-the-go mode of mobile viewing.
We dig into this with Brendan Yam, vice president and general manager of Viacom Digital Studios International. He has been with the company since 2005, and for the past year and a half, has led the company’s short form digital content output — and its conquest of global markets.
To dig deeper, visit trends.cmf-fmc.ca
Information
Author | Canada Media Fund |
Organization | Canada Media Fund |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
Comments