Episode Summary:
In this episode of Upwardly Mobile, we delve into the fascinating, and sometimes concerning, world of automotive data monetisation. Your car is no longer just a mode of transport; it's a data-generating machine, and manufacturers are increasingly looking to leverage this information for profit1.... We explore how the vast amounts of data collected from connected vehicles are being used, the potential benefits for consumers, and the challenges surrounding privacy and data security. From personalised insurance rates to predictive maintenance, we uncover the various ways car data is being monetised, and what this means for you as a driver.

Key Discussion Points:
• What is Automotive Data Monetisation? We define what automotive data monetisation means and how car manufacturers are generating revenue from vehicle data1. An average car can generate around 25 gigabytes of data per hour1.
• The Growing Market: The automotive data monetization market is projected to grow from USD 0.55 billion in 2025 to USD 3.09 billion by 2030, at a compound annual growth rate (CAGR) of 41.16%4. Some estimates suggest the market could reach over $20 billion by 20305.
• Key Drivers of Data Monetisation: We explore the main drivers behind this trend, including:
◦ Connected Services: How automakers are using data to enhance customer experiences through features like remote diagnostics and predictive maintenance5....
◦ Insurance and Risk Management: The increasing value of driving data for insurance companies to tailor premiums based on individual driving habits, including pay-as-you-drive (PAYD) and pay-how-you-drive (PYHD) models5....
◦ Strategic Partnerships: Collaborations between manufacturers and tech companies to utilise vehicle data for traffic analytics and predictive maintenance7.
◦ Emerging Business Models: The rise of Data-as-a-Service (DaaS) and usage-based insurance7.
• The Customer Experience: We look at how connectivity is a key factor for consumers, with a significant percentage of consumers willing to switch brands for improved connectivity8.... The McKinsey Connected Car Customer Experience (C3X) framework is described10.
• Data Privacy Concerns: The challenges around customer hesitancy to share data due to privacy concerns and lack of awareness, as well as the need for incentives to share11....
• OEM Challenges: We discuss the challenges faced by automotive OEMs in monetising data, including hesitancy to share data, lack of industry standards, and lack of necessary infrastructure14.
• Service Provider Issues: The problems faced by service providers, such as the cost and risk of sharing data, and restricted data sharing by OEMs15.
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BMW's Approach: How BMW handles data collection, anonymization, and customer transparency16....
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The GM Data Privacy Settlement: We discuss the recent settlement with the FTC, which prohibits GM from selling customer driving data without explicit consent12....
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Future Opportunities: The potential of OTA updates, R&D hardware optimisation and predictive maintenance24.... By 2030, around 95% of new vehicles are expected to be connected27.

Links & Resources:
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Automotive Data Monetization Market Size & Share Analysis: https://www.mordorintelligence.com/industry-reports/automotive-data-monetization-market31
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Automotive Data Monetization: Trends & Examples 2024: https://www.monda.ai/blog/automotive-data-monetization32
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Automotive Data Monetization is the Next Big Thing: https://www.netscribes.com/the-road-to-profitability-why-automotive-data-monetization-is-the-next-big-thing/33
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Unlocking the full life-cycle value from connected-car data: https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/unlocking-the-full-life-cycle-value-from-connected-car-data34
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GM’s Data Privacy Settlement: https://fortune.com/2025/01/17/gm-data-privacy-settlement-ftc-lina-khan/12

Sponsor Message:
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