The pandemic changed many things, and according to Borrell EVP of Local Market Intelligence Corey Elliott one of them was how businesses react to a downturn.

With a "phenomenal" influx of new businesses created since 2020, and many businesses learning to do more marketing in a downturn, 2023 may actually be a boom year for media and advertising, Borrell believes.

To illustrate just how that's possible, Elliott was joined by two key executives from AdCellerant in a webinar conducted Tuesday morning in which the three shared how companies can thrive during any impending recession. Some 500 participants were on the webinar, which we are pleased to offer excerpts from in this InFOCUS Podcast, presented by dot.FM.