The InFOCUS Podcast: Chris Maccaro, Beachfront

Dec 8, 2022 · 14m 56s
The InFOCUS Podcast: Chris Maccaro, Beachfront
Chapters

01 · - RBR TVBR Edited Adam intro

2s

02 · - 2022_10_31 14-17-32 Adam Jacobson & 13314620696.output.output

12s

Description

Convergent TV ad serving solutions are at the heart of what Beachfront provides its partners. What does this mean for broadcast television sales executives looking to maximize ROI for a...

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Convergent TV ad serving solutions are at the heart of what Beachfront provides its partners. What does this mean for broadcast television sales executives looking to maximize ROI for a client?

Chris Maccaro, a media and ad tech veteran with more than 20 years of experience leading, transforming, and driving growth across a wide range of organizations who was named CEO of Beachfront in 2018, chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about the power of programmatic and why a cross-platform approach remains key to any marketing campaign.
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Information
Author Streamline Publishing
Organization iHeartRadio
Website -
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