When it comes to Cumulus Media, a focus on mid-sized markets has yielded some considerable success when it comes to local radio leaders. In market No. 34, Kansas City, the company has locked in the top two slots in the Nielsen Audio ratings month after month.

How has this translated to ad revenue, community connectivity and keeping Radio relevant in the Paris of the Midwest? Those are just some of questions RBR+TVBR Editor-in-Chief Adam R Jacobson asks Cumulus RVP Donna Baker in this fresh InFOCUS Podcast, presented by dot.FM.