When it comes to progressive advertising shops, DiGo, a New York-based creative agency promoting better habits by building businesses using Positive Behavior Change marketing, has gained notice for its work with such clients as Hello Fresh, Weight Watchers and the Bronx Zoo.

For its founder and creative chief, Mark DiMassimo, ensuring these brands activate media campaigns across all consumer touchpoints — including broadcast television — is an essential cog in the media mix. Why? Find out in this fresh InFOCUS Podcast, presented by dot.FM.