It's pronounced like "apple at'cha," and it is a unique offering bringing three locally produced shows and a slate of PBS programming to an area of rural Southwestern Virginia. But, don't call it a PBS Member station.

Introducing "PBS Appalachia Virginia," which bowed on June 10 as an online-exclusive digital offering that enjoys MVPD distribution, filling a void in one of the few places in the U.S. where over-the-air broadcasts for the public television system were absent.

To learn more about the launch, RBR+TVBR Editor-in-Chief Adam R Jacobson spoke with VP/GM Julie Newman, a former news anchor for WCYB-5 in the Tri-Cities, Tn.-Va. She shares details about the launch in this exclusive conversation downloadable now in the latest InFOCUS Podcast, presented by dot.FM.