They're providing "the guts" to ATSC 3.0 for broadcast television stations across the U.S. But, what does that mean for those in the C-Suite? For one, new revenue opportunities are on the horizon. Second, monitoring of ATSC 3.0 signals is more important now that lighthouses, ahead of SFNs, are lighting up in market after market.

RBR+TVBR Editor-in-Chief Adam R Jacobson interviewed Ralph Bachofen, VP of Sales and Marketing at Triveni Digital, while attending the 2022 NAB Show in Las Vegas. His conversation can be heard in this freshly produced InFOCUS Podcast, presented by dot.FM.