The InFOCUS Podcast: Scott Simonelli

Jan 19, 2023 · 13m 19s
The InFOCUS Podcast: Scott Simonelli
Chapters

01 · - RBR TVBR Edited Adam intro

4s

02 · - 2023_01_13 11-20-59 Adam Jacobson & 12035591092.output.output

14s

Description

The Chief Executive Officer of Veritonic, a company that’s become known for its marketing intelligence tools wrapped around digital audio marketing, has returned to the InFOCUS Podcast, presented by dot.FM,...

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The Chief Executive Officer of Veritonic, a company that’s become known for its marketing intelligence tools wrapped around digital audio marketing, has returned to the InFOCUS Podcast, presented by dot.FM, to discuss "ASMR."

No, his is not a discussion about Ancient Rome. Rather, we’re diving in to autonomous sensory meridian response and how audio is engaging consumers like never before via marketing that cuts through the clutter. Scott Simonelli chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about how sounds gave Sport Clips an added lift with audio consumers with its latest campaign.

What can Radio learn from the effort, produced by Cincinnati-based Gwynne Sounds with Veritonic's input? The answers could be right here, in this podcast!

To listen to two examples of the creative using "ASMR," visit RBR.com!
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Information
Author Streamline Publishing
Organization iHeartRadio
Website -
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