Jordan Abecasis is the founder of Adam Rehabilitation and the inventor of the Adam Brace. He shares his journey as an entrepreneur and his challenges in developing a holistic solution for chronic neck and shoulder pain. Jordan also provides insights on market research and addresses customer pain points to turn an idea into a successful business. The Adam Performance system is tailored to enhance daily movements and improve overall health and wellness.

Key Points
• The equipment helps stabilize the arm while undergoing physical exercises of the shoulders, upper back, and neck, and strengthens the body following forward from there.
• The framework works all the different muscles that surround the scapula, allowing for even symmetry across the entire upper body.
• The tightening of muscles is often caused by weak muscles, and the framework is tailored to strengthen all the muscles that surround the scapula to allow them to even out.
• The exercises are primarily eight and curated specifically to allow the body to go through the most optimal movements for functional movements.
• The ADAM Performance brace system was born out of research and experimentation, combining tension at the elbow and scapula stabilization with a brace.
• Entrepreneurship can be a lonely and challenging journey, and patience and celebrating small wins are important to avoid burnout.
• Look for correlations in the responses to identify the top priorities to address

Best Quotes
00:50 - 00:57
• "Maintaining physical strength as we age plays a key role in living a healthier and more independent life."
03:09 - 03:21
• "The ADAM Performance system is a framework that involves both training level at the master level and as well as having the equipment with you."
05:55 - 06:05
• "It's interesting is that a lot of times, and most people think this, that the muscles are tight because they're not loose, the muscles are tight because the other muscles are weak."
26:51 - 26:59
• "Go out and talk to people, not your friends, not your family. Go out and talk to strangers about their problems."
30:32 - 30:42
• "You're looking for people to say five to six of the same things. Yeah, same. And then you, you nail those as your top priorities to address."
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