The Magic Words that Change Minds, Win Arguments, and Gain Influence!

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The Magic Words that Change Minds, Win Arguments, and Gain Influence!
Description
In today’s episode, our guest, Dr. Jonah Berger, a Wharton School professor, best-selling author, and world-renowned expert on word of mouth, and consumer behavior…discusses with Jason and Peter, how his...
show more- The 6-types of Magic Words.
- Why Dr. Berger decided to study the power of words.
- The astounding difference between “helping” and “being a helper.”
- Why appealing to our identity is more persuasive than asking for an action.
- The power of evoking certainty.
- Revealing the science of contagion.
- Using language to intentionally manipulate – is that a good or bad thing?
- The difference between “should” vs “could” in motivating creative problem solving.
- What really happens when we ask people for advice.
- What’s the difference between saying a movie, “was good” as opposed to “is good”?
- Googleheim: What were the first ever words?
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