Why Does Mind Perception Matter When Designing The Life You Truly Want Feat. Jevon Wooden

In this episode Durell is joined by mindset perception coach and entrepreneur Jevon Wooden. Durell and Jevon begin the episode talking about passion and making a difference in the people that we both serve. Durell asks Jevon what exactly is mindset perception. Jevon shares that what he does as it pertains to mindset perception is helping people get into the space of knowing that they can achieve what it is they want and using the necessary tools to do so. Jevon shares that what stops most people is that they are so afraid of failing. He helps them to get to a place where they can allow themselves to see that they are capable of achieving the goals that they want out of life despite the obstacles that come before them. Jevon shares that his struggles with adversity, depression, and PTSD and being able to work through these particular things is the driving force that created his passion to work in the space and help those struggling with similar things. Growing up in the hood and not thinking he wasn’t much more than the circumstances of his environment is also what contributed to some of his struggles which led to some bad decision making. Durell shares that perception really does make a difference in how most people see themselves today,and because social media often forces people into a place of comparison. Jevon shares that he tells his clients that not everyone's life is sunshine and rainbows and that remembering to align your values properly is a major key in achieving and designing the life they want. Durell and Jevon both agree that making sure that one takes care of their mental health is just as important as being physically solid and in tune.

Jevon shares that a major problem he sees with so many people is they are always trying to expedite success. Expediting success is often not the answer because if you are doing something that is unfamiliar to you it will naturally be uncomfortable. Jevon shares that the ability to change the relationship with failure is what can oftentimes be what helps to break someone through in achieving success. He shares that having the right mentors and coaches that can help to carve out a path for success will also be something that can help one in designing the life they set out for themselves. Understanding and being okay with the fact that there are levels to success makes it much easier to appreciate when great things happen. Durell and Jevon both agree that most people don't want to work for anything and often want success they aren’t ready for. Durell shares that within the black community so many people don’t want to do the work that will get them where they want to be and achieve the goals they set out to accomplish. Jevon shares that there are so many people who are wandering around aimlessly without really knowing why they are pursuing the things they want. Knowing specifically what the “why” is that drives you toward a goal is what will keep you pushing toward it when things get difficult.


Jevon and Durell end the episode talking about the need to be careful to avoid becoming overwhelmed with the amount of information that is thrown at us as people. Durell says that when he’s using social media to share his message he does his best to keep things simple because there are so many people who end up just not moving because of everything that is thrown at them that isn’t the easiest to process certain information. Jevon shares that one of the major steps that he took to switch up his environment and change his life was enlisting into the military. Durell and Jevon both agree about the importance of going all the way and not half assing the work it takes to be successful. Durell tells Jevon that he loves the name of his company “Live Not Loathe”. Jevon shares the name of his company is all about helping someone in getting the result that they want in life. Durell asks Jevon about some of the certifications that he’s earned as a coach in the particular field of mindset perception; he said that there aren’t really any certifications that are needed specifically to do the work that he does. Jevon shares what separates him from other coaches in the field is the fact that he actually cares about his clients and he makes a point to continuously check on them to make sure they implement the strategies that are talked about in the session.

Durell asks Jevon about some of his favorite places that he’s traveled to. Jevon shares that he really enjoyed visiting Sierra Leone and Curacao and is also excited about his upcoming trip to Egypt. Durell asks Jevon about how his love for fitness plays a role in him being able to operate in the most optimal headspace. Jevon says that for him it’s about aligning himself with purpose and challenging himself in a total perspective. He also has a love and passion for Cyber Security.

For more information on Jevon Wooden, please visit his website:

https://livenotloathe.com/