The Only Optimist Left In Ad Tech
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Description
As we sprint through the last month of 2022, let’s stop and take stock of our evolving world of digital advertising technology. Our guest, Utshob Alam, VP of Analytics at...
show moreJoin us as we discuss:
What does qualitative data look like and the struggle to get it out of users
New and emerging channels and the metrics we should use to prove success (like digital out-of-home and AR)
Generational differences in appeal (and not) of digital advertising
The value of ad tech memes
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Author | Celtra |
Organization | Celtra |
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