The Pitch is a regular part of life in advertising. How businesses tender their business to agencies varies and changes with every client. Recent voices in the industry have defended and decried the pitch process for it’s methods, requirements on people and the general cost vs the results.
This week Jonathan Sorensen leads a discussion with Julia Imlah, CMI and Innovation Manager for DB Breweries, and Head of Strategy for Dentsu NZ, Guy Cousins, on where we’re at with pitching. Is it relevant? Is the format right? Is it needed and what should it look like?
If you’ve ever been involved in a pitch this is not one to miss!