How to Choose The Right Domain Name For Your Real Estate Business

Today The Real Estate Show shows listeners How to Choose The Right Domain Name For Your Real Estate Business. While that may seem like an unimportant task, the implications of a good domain can I have a far reaching effects on your business. For many people, the first thing they ever hear about maybe the domain name. Hopefully, for many others it is what they remember. Your domain name should be easy to remember, consistent with the rest of your branding, and let others know what the website is going to be about. Now it's beginning to sound like a tall order. How do you accomplish all of that in a domain name? Listen to today show and learn how. Meanwhile, here's a brief summary of what you'll hear.

For starters, today's conversation assumes that you are in the business of buying and selling real estate. Therefore you will need to websites not one. You will need one for the buyers and another directed towards the sellers. And as obvious as this maybe to some, I am often asked if one website could serve both purposes. The answer is, yes, but not well. Let me explain.

Let's start with SELLERS. In the business of buying low and selling high, the best deals come from sellers who have a very strong motivation to sell. This often comes in the form of the stressed real estate. As explained on a previous show, it also can be a distressed owner, or even a stressful tenant. The bottom line is that motivated sellers usually have a problem that can be solved by disposing of the real estate. If the problem is big enough, the discount will also be big. The bigger the discount the bigger the profit when it comes time to sell. Therefore, it is key to design a message that resonates and attracts distressed property owners who desire to sell. A single website designed to do that is more effective than a general website. Check out my example at MackBuysHouses.com

BUYERS, on the other hand, are coming from a different place psychologically. They are not coming from a place of distress and scarcity, but from a place of opportunity and abundance. That is distinctly different than sellers. Buyers are looking for the best place to park their money and get the best return. They are also looking for safety and security. Here, we also want to create a message that conveys that we can help them with that problem. So you can see, two websites would definitely be better than one, and each has to have a distinctly targeted offer for its audience. I have heard argued, that you could just have two separate pages on one website or domain name, but if you educate either side about the other, they may figure out a way to cut you out, and not need you anymore. So for the minuscule cost of a website domain (right now about $10 a year), do you really want to risk that? Take a look at my site for buyers at MackSellsHouses.com.

So now let's talk about the anatomy of a good real estate domain. The first thing you want to keep in mind is branding. Having a recognizable brand is a huge asset in and of itself. Just ask Coca-Cola, Apple, or IBM. Just the name is worth millions. That's because if you say the name, You recognize the business, and you know what they're offering. In some cases the very name tells you what the product is, in others, it's not so obvious, so a lot of marketing has to take place to create that brand awareness, Amazon is a great example.most real estate investors I know, don't have an Amazon size budget, so what I'm about to show you is going to really help.

The first part of the domain should be your name. This will anchor the website to your brand, and help the process of becoming memorable. So when it comes to name, depending on your branding, there are two approaches:

1. Your name. If you are local, and wish to become personally well known as the Real Estate solution for your area, use your own name. An example of this is "Bob buys houses". Bob becomes the local brand, and is appealing because it's very approachable, and feels very local. I have seen this work very effectively.

2. Your company. If you are a more private person, and prefer to have your company stand out, then try something like "MyCompany buys Houses", for your domain name, where Mycompany is obviously the name of your company. As long as you don't have a company name that is very strange, or even insinuate that you are global or worldwide, this works well also. Let me just remind you, that the more homegrown or local it seems the more effective I've seen it be.

3. Your area or territory. They say the riches are in the niches. And throughout my life I have found that to be true. So if you specialize in a particular area, let's say the Eastside. Your domain might be "Eastside home buyers". This will build your brand as being the Eastside expert, and make it more difficult for your competitors to break into that area. It will also imply that you are the reigning expert of the Eastside, as well as, inform everybody what you do.

Now that you have anchored your brand to one of the three approaches above, the second part of the anatomy of a Domain name should imply what you do using the action verbs buy(s) or sell(s); or the adjective buyer or seller. Easy and very clear.

Finally, the third component of any Factive domain name servers to focus even more what you do and Who is your target market. Do you buy houses? Do you buy ugly houses? Sounds familiar? Perhaps you only buy houses or maybe you only buy duplexes. So while most of my examples used houses or homes, you could substitute that for the specific type of property that you are focused on.

As you can see, even though the end product and the domains looks fairly simple (that's a good thing), some real thought should go into the selection of your domain name. Again you can check out my real life examples at Mac buys houses.com and Mac sells houses.com.

I hope you enjoyed these very valuable tips for the real estate investor. you can learn more about Real Estate Investing and learn HOW by listening to The Real Estate Show with Eric Willner , Live every weekday morning at 8 o'clock (EST) on Florida's Money Talk Radio station WSBR AM740, FM 96.9, and FM 103.9. Then contact us at 888-595-7779 to see how we can help you with your real estate goals. You can also hear us on the free apps: iHeart Radio and TuneIn and the WSBR AM740 app. If you miss the live show, Recorded Rebroadcasts are available 24/7 on Facebook.

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