The Steel Market Development Institute Motor Press Guild June 2019 Presentation
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The Steel Market Development Institute's Vice President, Automotive Market Jody M. Hall gave the Motor Press Guild members a presentation for their June monthly meeting on Tues. June 25 at...
show moreWith the infiltration of new technology and forms of mobility, the automotive industry is innovating at a rapid rate. Automakers and suppliers are racing to meet current demands and foresee future expanding needs. As autonomous vehicles grow in popularity; performance, value, sustainability and occupant protection will become even more critical.
Given that there are available more than 200 grades of advanced high-strength steel (AHSS), the steel industry is providing automakers numerous benefits in design capabilities, fuel economy, strength, durability, and value for traditional and self-driving vehicles. Many in attendance were treated to a firsthand glimpse at what a ride in an autonomous vehicle may look and feel like through a virtual reality Oculus headset experience.
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