Talking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all?

At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58% jump in financing applications and completely transformed the way the team approached affordability.

Blake Lucas brings together Eva Sheie, Bridgette DeBrino, and Janelle Robinson, COO of LJCSC, to share how practices can build a culture that embraces change, strengthen trust through transparency, and create happier patient outcomes.

Listen for a fresh take on how transparency builds trust, how confident teams create confident patients, and how the right words can turn a tough conversation into a moment of connection.

GUESTS

Janelle Robinson
Chief Operating Officer at LJCSC

Janelle keeps things running smoothly at La Jolla Cosmetic Surgery Centre. She's in charge of the day-to-day operations, from handling patient financing to making sure everything is in place for patients to receive top-notch care.

Learn more about Janelle and connect with Janelle on LinkedIn, or hear her on the La Jolla Cosmetic Podcast talking directly to patients about financing 

Bridgette DeBrino
Chief Executive Officer, Belvara Collective

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram 

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

SUBSCRIBE
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HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. 

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io