Ticketmaster has frequently been at the center of controversy regarding the practices surrounding event ticket pricing and sales. In recent instances, such as with Taylor Swift's ticket sales, accusations of price gouging have led to public outcry and demands for governmental probes into Ticketmaster's pricing strategies. The frustration is exacerbated by necessary fan codes to purchase tickets, especially for high-demand events, which can create an exclusive and, for many, an expensive purchasing process.

Moreover, Ticketmaster continues to be a pivotal player in ticket sales for major sporting and entertainment events. For example, it introduced the Puck Passport, a scheme related to NHL game tickets presented on a date like November 22 as part of a promotional strategy. These promotions are designed to enhance fan engagement and simplify the process of attending multiple games, possibly offering a streamlined purchasing experience.

Internationally popular acts such as Stray Kids also rely on Ticketmaster for their ticket distribution. For their 2025 world tour, with specified ticket release dates and limited U.S. showings, high demand is anticipated. The platform often uses time-specific releases and limited availability to manage sales, which can lead to rapid sell-outs and a competitive purchasing environment.

These events and strategies illuminate the ongoing challenges and strategies within the ticket sales industry, where balancing demand, accessibility, and profitability often leads to dissatisfaction among fans. As Ticketmaster remains a dominant entity in this sector, the scrutiny of its practices and the impact on consumers will likely continue.