In today's show, we welcomed Desislava Dobreva, an international branding specialist and founder of BaddAss Brand Squad (http://www.badassbrandsquad.com/). And she's just a bit different to the norm!

If you're thinking you've heard everything there is to possibly hear about branding, this show may well have a couple of little surprises for you.

As I'm sure you can imagine, as a business radio show, we spend a lot of time talking about branding with our guests, but Desdobrava came up with some ideas we'd not come across.

If you've been into branding for a while or taken a really deep branding dive, then, of course, there are going to be concepts covered that you've run into before.

What we enjoyed was the different slant, the different way of thinking and approaching branding you, or branding your business.

Branding is probably the simplest and most complicated topic for your business - and yes, we know that doesn't make sense - what Desdobrava gave us was a different way of looking at it; simple questions you can ask and answer to help you nail your branding and a really good place to get started if you've been struggling or not even started yet.