In today's episode we talk about how Tuscany is getting ready to get the most from the return of international travel that could be happening this summer thanks to the progress of the vaccination campaign and the introduction of the COVID pass by the European Union. While many operators are still struggling, there have been a series of innovative initiatives across the region that are becoming more popular with tourists. From five star luxury camping resorts to sites dedicated to forest theraphy, from remote working places in scenic villages, tourism operators are getting creative and this could be a way to get some visibility in the increasingly crowded tourism market. Will it be enough to avoid the collapse of the hospitality industry, severely hit by the lockdowns? As far as we're concerned, while these initiatives are encouraging, only a serious discussion on the many inefficiencies that have slowed down the growth of this sector in the past will be the real way of guaranteeing a future to the industry in our region. This is our take, let us know what you think by joining the conversation on our social media accounts:
Facebook: https://www.facebook.com/larno.it
Twitter: @arno_it

LINKS TO SOURCES (ITALIAN)
https://www.quotidiano.net/esteri/pass-covid-ue-1.6143225
https://firenze.repubblica.it/cronaca/2021/03/15/news/montepulciano_e_pienza_trendy_secondo_airbnb_firenze_fuori_dalla_top_ten-292234341/?rss
https://iltirreno.gelocal.it/grosseto/cronaca/2021/03/11/news/nei-camping-di-lusso-della-maremma-i-turisti-stranieri-hanno-gia-prenotato-1.40012978
https://iltirreno.gelocal.it/versilia/cronaca/2021/03/14/news/l-estate-della-rinascita-1.40025385
https://iltirreno.gelocal.it/versilia/cronaca/2021/03/14/news/a-lido-il-mercato-e-fermo-ma-la-stagione-sara-buona-1.40027719
https://iltirreno.gelocal.it/versilia/cronaca/2021/03/13/news/estate-con-restrizioni-le-aziende-del-turismo-non-ce-la-faranno-1.40024035
https://www.toscana-notizie.it/archivio/-/asset_publisher/Lyd2Is2gGDzu/content/id/47159627
https://www.gonews.it/2021/03/10/il-palio-di-siena-si-fara-il-sindaco-decisione-dipendera-anche-da-vaccini/
https://www.ilcuoioindiretta.it/cultura-e-spettacoli/2021/03/10/la-torre-di-pisa-riapre-il-10-aprile/93932/
https://iltirreno.gelocal.it/pistoia/cronaca/2021/03/06/news/nella-foresta-sopra-maresca-nasce-il-campeggio-sospeso-1.39991236
http://www.sienafree.it/turismo/319-turismo/123192-turismo-esperienziale-sulle-strade-del-vino-di-toscana-e-online-il-portale-di-prenotazione-delle-attivita-turistiche
https://iltirreno.gelocal.it/massa/cronaca/2021/03/09/news/nomadi-digitali-c-e-un-ufficio-felice-in-un-agriturismo-nel-borgo-di-apella-1.40006822

BACKGROUND MUSIC
Title: Snow Ticket
Author: Pipe Choir Records
License: Creative Commons Attribution
Links: http://www.pipechoir.com/
https://soundcloud.com/pipe-choir-2/p-c-iii-snow-ticket-creative-commons-instrumental