Transactional Communication Business – Challenges and Opportunities (Part 1)

May 2, 2023 · 24m 3s
Transactional Communication Business – Challenges and Opportunities (Part 1)
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Keypoint Intelligence’s German Sacristan sits down with Loic Lefebvre, Executive Vice President of Groupe Diffusion Plus, to discuss how GDP has been serving the transactional market in France for the...

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Keypoint Intelligence’s German Sacristan sits down with Loic Lefebvre, Executive Vice President of Groupe Diffusion Plus, to discuss how GDP has been serving the transactional market in France for the past two decades. In the first of this two-part conversation, they also speak to transactional communication business challenges and home in on the opportunities GDP is looking at to grow its business.
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Author Keypoint Intelligence
Organization Keypoint Intelligence
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