Trialogues: Three-Way Branded Social Communications
Nov 6, 2013 ·
9m 35s
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Description
Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency)...
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Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency) and how brands can enable trialogues.
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Information
Author | WMR.FM |
Organization | iHeartRadio |
Website | - |
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