TruConversion, a website analytics tool that uses heatmaps, session recordings, and other features to help businesses understand user behavior and optimize their websites. The reviews are generally positive, with users praising TruConversion's ease of use, user-friendly interface, and its value for the price. However, some reviewers mention that TruConversion's features are not as comprehensive as other popular analytics tools like Hotjar, and that the software has not been updated as frequently as some users would like. Despite these criticisms, TruConversion remains a popular choice for businesses looking for a cost-effective and user-friendly way to analyze their website traffic and optimize their conversion rates.