Two High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & Media
Jan 3, 2021 ·
44m 41s
![Two High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & Media](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/c5704779d240834addbd4ed50f9b5ebf.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Jonathan Barnard, Head of Forecasting and Global Intelligence at Zenith, and Brian Wieser, Global President of Business Intelligence for GroupM, have been in the business of advertising forecasting, intelligence, and...
show more
Jonathan Barnard, Head of Forecasting and Global Intelligence at Zenith, and Brian Wieser, Global President of Business Intelligence for GroupM, have been in the business of advertising forecasting, intelligence, and trend watching for an exceptionally long time. Given their experience through numerous financial swings and business precedents, few are more likely to aptly guide the industry after a year like 2020. Jonathan joins us from London, while Brian joins us from Portland… and despite the number of time zones in between, they agree on potential outcomes for several macro issues, but often differ somewhat on a variety of specific industry concerns going forward.
show less
Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company