Two High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & Media

Jan 3, 2021 · 44m 41s
Two High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & Media
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Jonathan Barnard, Head of Forecasting and Global Intelligence at Zenith, and Brian Wieser, Global President of Business Intelligence for GroupM, have been in the business of advertising forecasting, intelligence, and...

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Jonathan Barnard, Head of Forecasting and Global Intelligence at Zenith, and Brian Wieser, Global President of Business Intelligence for GroupM, have been in the business of advertising forecasting, intelligence, and trend watching for an exceptionally long time. Given their experience through numerous financial swings and business precedents, few are more likely to aptly guide the industry after a year like 2020. Jonathan joins us from London, while Brian joins us from Portland… and despite the number of time zones in between, they agree on potential outcomes for several macro issues, but often differ somewhat on a variety of specific industry concerns going forward.
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Author Deborah Malone
Organization Deborah Malone
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