Your villains need just as much care and attention as your heroes. After all, audiences love a well-crafted bad guy. In this episode, Craig Rainey breaks down what makes the perfect villain, sharing his thoughts on the traits, motivations, and complexities that make a great antagonist truly memorable. From flawed humanity to the dark charisma that draws readers in, Craig explores the essential elements that create a villain audiences love to hate—and why they’re so crucial to any story.