CEO of the World Federation of Advertisers, Stephan Loerke, believes that we may look back on 2021 as a turning point for the marketing industry on several critical issues.  A self-proclaimed optimist, he thinks the past year has laid the foundation for making the ad industry better, fairer, more open, and resilient.  He adds, “And that’s a good starting point to embrace with confidence the challenges that 2022 will throw at us.”
 
For Loerke, 2021 was the year that the industry got serious about climate change and the fact that marketing has a key role to play in the solution. His organization launched the WFA Planet Pledge in April as a framework and commitment to help marketers embrace environmental challenges.