I help Business-to-business technology brands design meaningful connections between their products and their users.

I am the proud owner of the creative design agency, zfactor. Along with a world class team of talented individuals, we work closely with technology start ups, scale ups, hardware and software companies bring together their brand, their messaging and marketing to be more human and look more global.

Over the past 20 years, we have worked with hundreds of B2B technology companies and have learned how engineers think, how technology works, what investors look for and what consumers expect.

Design is more than just an afterthought or a byproduct of engineering - it should be part of a companies entire journey. People often think design is just branding, pitch decks, but in actuality design should be integrated in all aspects of a company from UI, UX, development and strategy. Design led technology companies outperform their competitors because they focus on the end user first.

We get tech, we love tech, but we speak human.

Specialties:
- Helping technology companies speak more human & look more global
- Creating compelling brand experiences, messaging & deliverables
- Do what it takes to get the job done
- Call bullshit when required

Everyone is a designer, but few design.

Contact Massimo at zfactor.com or email at sayhello@zfactor.com

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

Commercials Voice Talent:
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Narratives Voice Talent:
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