On this week’s episode, one of the most spectacular collapses of the dotcom boom and bust: eCommerce retailer, boo.com.

Boo.com was in development for two years and operational for one of those two years. Not a long time, even in dotcom’s warp speed world. But in those two years, boo.com set the standard of what not to do when it comes to internet retailing.

And it shaped how we, in 2020, shop online.

The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin.

Soundtrack (sourced from www.freemusicarchive.org)
Alan Spiljak – Clouds
Alan Spiljak – Forgotten
Alan Spiljak – Light blue
Alan Spiljak – Empty days
Alan Spiljak – Stars above
Alan Spiljak – Not the end
Alan Spiljak – Sun
Alan Spiljak – Flying away
Alan Spiljak – Time
Alan Spiljak – Fantasy in my mind

Bibliography
https://web.archive.org/web/20121224101458/http://crave.cnet.co.uk/gadgets/the-greatest-defunct-web-sites-and-dotcom-disasters-49296926/3/
https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/boo-com-case-study-a-classic-example-of-failed-ebusiness-strategy/
http://www.tnl.net/who/bibliography/learned-boo-com/
https://www.theguardian.com/technology/2005/may/16/media.business
https://en.wikipedia.org/wiki/Boo.com#Burn_rate
http://www.tnl.net/who/bibliography/learned-boo-com/