When you build a business, how do you know who is the perfect market to hear your message and actually buy from you or hire you? You need to understand not only your market, but also your competitors and the industry you want to be in. There is one more piece that is important though...do you want to work with them, after all, if this is your "Perfect Person" you have to be interested in them for more than the money they will pay you and they will feel your lack of interest. Choose wisely!

This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).