Why Marketers Should Create Negative Personas with Rebecca Sadwick

Apr 5, 2021 · 42m 42s
Why Marketers Should Create Negative Personas with Rebecca Sadwick
Description

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions...

show more
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is.

When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to.

Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.
show less
Information
Author SaltWire
Organization SaltWire Network
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search