Forget Sink or Swim Superstars. Why WWE Wants (and Should Seek Out) Scholar Athletes. KOP explains the theory behind WWE's search the next crop of WWE Superstars.

Don't Blame the Talent: WWE is Botching Big E and Becky Lynch's Title Runs
https://bleacherreport.com/articles/2951399-dont-blame-the-talent-wwe-is-botching-big-e-and-becky-lynchs-title-runs

NCAA adopts temporary policy on name, image and likeness in seismic shift for college sports https://www.usatoday.com/story/sports/college/2021/06/30/ncaa-adopts-name-image-likeness-policy/7813970002/ via @usatoday

The Smaller, Everyday Deals for College Athletes Under New Rules https://www.nytimes.com/2021/12/09/sports/ncaafootball/college-athletes-nil-deals.html

How Nielsen Sports Is Changing the Game of College Recruiting - https://frontofficesports.com/how-nielsen-sports-is-changing-the-game-of-college-recruiting/ via @fos

Latest NIL twist: Millions being pledged to college athletes
https://apnews.com/article/college-football-sports-football-austin-texas-1578609cf8697681db5a97389a715d3c

WWE’s Khan Following Disney’s Lead in Leveraging IP for Growth https://sports.yahoo.com/wwe-khan-following-disney-lead-095517775.html?soc_src=social-sh&soc_trk=tw&tsrc=twtr via @Yahoo

Muscle-Mania: The Male Body Ideal in Professional Wrestling
http://english2010information.pbworks.com/w/file/fetch/63154441/Muscle%20Mania%20The%20Male%20Body%20Ideal%20in%20professional%20wrestling.pdf

An analysis of the portrayal of WWE female performers in television and social media
https://scholarworks.calstate.edu/concern/theses/cc08hm244

Champs Sports And Eastbay Signs Cavinder Twins And Gable Steveson To NIL Deals via @forbes https://www.forbes.com/sites/kristidosh/2021/12/01/champs-sports-and-eastbay-signs-cavinder-twins-and-gable-steveson-to-nil-deals/

How WWE spots superstars of the future https://www.fastcompany.com/90701834/why-wwe-is-launching-new-nil-program-to-find-its-superstars-of-the-future

WWE eyes pipeline, inks 15 athletes to NIL deals https://www.espn.com/wwe/story/_/id/32822454

Sports & Entertainment Spotlight: WWE Hopes to Capitalize on Name, Image, and Likeness Groundswell, and NFTs Compete for Centerstage at Art Basel in Miami https://www.jdsupra.com/legalnews/sports-entertainment-spotlight-wwe-4775299/

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