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Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing...
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Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.
show less
Account Based Beverages
Account Based Beverages
Five Tips for the Perfect GTM Alignment with Steve Armenti
5 OCT 2023 · Here are https://www.linkedin.com/in/ACoAAAGT2psBwC-40-KkMaMy2r0UAHbcua-SRfo's 5 tips for GTM alignment:
1. ask sales "who matches our 𝗜𝗗𝗘𝗔𝗟 𝗖𝗟𝗜𝗘𝗡𝗧 𝗣𝗥𝗢𝗙𝗜𝗟𝗘?" to ensure marketing's hypothesis matches the people that sales regularly encounters as leads of contacts
2. get sales' feedback on your 𝗕𝗨𝗬𝗘𝗥 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 - agree on the way customers actually want to learn about and purchase your product
3. Share your 𝗨𝗡𝗜𝗤𝗨𝗘 𝗩𝗔𝗟𝗨𝗘 𝗣𝗥𝗢𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡 with sales to determine if this is the way they actually tell our story and make sure all campaigns are written with this message
4. share marketing's 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗟𝗘𝗡𝗗𝗔𝗥 with sales, so that they can help promote big events, new content, or important social media posts
5. co-create 𝗦𝗛𝗔𝗥𝗘𝗗 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗚𝗢𝗔𝗟𝗦 to ensure everyone is guided by the same North Star
Many teams do a great job with these...in silos. The goal is not to reinvent the wheel with some complex methodology...it is to work together as one team.
Thanks for watching this episode of https://www.linkedin.com/company/account-based-beverages/!
Please like, comment, & share if this brought you value!
The ABM Campaign that No One Considered with Mike Grinberg
31 AUG 2023 · Is there a way for Account Based Marketing to not be...ACCOUNT-based?
Mike Grinberg has discovered a way to market to accounts without actually targeting people in those accounts. Check out this episode of Account Based Beverages to learn how you can replicate this unused strategy with your marketing efforts!
Personalization that Drives Meetings with Sam McKenna
17 AUG 2023 · Here is a hard truth many GTM teams don't want to face:
Your message isn't cutting through the noise.
So what do you do when your goals keep increasing, your budget to hit those numbers keep decreasing, & your performance is sliding?
On this episode of https://www.linkedin.com/feed/, https://www.linkedin.com/feed/ breaks down her mantra "Show Me You Know Me" into a step-by-step process that sales & marketing teams can follow to drive TRUE personalization.
What are the important pieces of the research process?How do you connect what you learned about them to your CTA?How can you get a buyer to open/click to even see your message?
In a world where tokens no longer capture attention & open rates on sales emails hover around 6%, it is VITAL to choose quality over quantity.
If you enjoyed this week's episode, please consider subscribing & sharing with others!
How to fix ABM goal & strategy misalignment with Taylor Young
22 JUN 2023 · Revenue is the end goal of marketing,but it sure isn't the point B (it's more like point Z)
https://www.linkedin.com/feed/, Head of ABM Strategy at https://www.linkedin.com/feed/, spends all of her time helping marketers get started with ABM or take their ABM to the next level.
She is SO well versed in this that she built step-by-step playbooks outlining how to get from A to Z...and this week, she's walking us through her process on https://www.linkedin.com/feed/.
Make sure you subscribe so you never miss an episode!
Leveraging ChatGPT in ABM with Daniel Englebretson
15 JUN 2023 · "ChatGPT is not going to replace your job, but markters leveraging ChatGPT will." -Forrester B2B Summit 2023
Daniel Englebretson is on the cutting edge of leveraging AI for Account Based Marketing. Listen as he explains two use cases for ChatGPT in ABM & how you can get ahead of the curve by using AI to save time & scale personalization.
When do you know you are NOT a fit for ABM with Darryl Prail
8 JUN 2023 · ABM can be a costly mistake if it is not a fit for your company. Listen in as Darryl Praill covers his main reasons why ABM may NOT be a fit for your sales & marketing teams.
Proactive & Reactive ABM with Amit Lavi
1 JUN 2023 · How do you prove to your management that ABM really does work?
Amit Lavi teaches us exactly how to do this by leveraging both proactive & reactive ABM in this week’s Account Based Beverages episode.
Learn Amit’s recommendations for building your website into a sales insights engine & what actions to take once accounts engage on this owned property.
Mapping Revenue Growth with Dan Rényi
25 MAY 2023 · From campaign stacking to breaking down his revenue growth mapping framework, Daniel Zsolt Rényi covers everything you need to know to get started with ABM & to shape ABM into the engine that will take your revenue to the next level.
The 2 ABM Frameworks You Need to Know with Davis Potter
18 MAY 2023 · "That's not ABM." We hear these words from Enterprise ABM marketers when they look at a Growth ABM strategy (& vice versa). Davis Potter, founder of Humanize What You Buy, joins us this week to break down these two frameworks & discuss ways which marketers can leverage the best of both worlds.
How to communicate ABM success to your executives with Rob Willingham
11 MAY 2023 · In today’s economy, it is imperative that marketers are able to communicate their success to their executive team.
Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:
What’s working?
What’s not working?
How to translate that into success metrics for your executive team?
Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing...
show more
Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.
show less
Information
| Author | Jim Gilkey |
| Categories | Marketing |
| Website | accountbasedbeverages.com |
| jamesmgilkey@gmail.com |
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