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INNOVATORS are transforming our concepts of a contemporary advertising business. This extraordinary group of individuals from all corners of the globe are embracing change and making a difference for their...
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INNOVATORS are transforming our concepts of a contemporary advertising business. This extraordinary group of individuals from all corners of the globe are embracing change and making a difference for their organizations and for their clients. Many are reinventing business models, while being scrupulous about hot-button issues like return-on-investment, transparency and brand safety.
Many of the INNOVATORS named are exploring new and nimble ways of working, as well as testing exciting approaches to collaboration and effectiveness. Without question, we're seeing a greater focus on the sophisticated use of data, insights and actionable ideas, as well as a trend in new leaders who operate at the intersection of innovation, technology, creativity and contemporary culture
show less
Many of the INNOVATORS named are exploring new and nimble ways of working, as well as testing exciting approaches to collaboration and effectiveness. Without question, we're seeing a greater focus on the sophisticated use of data, insights and actionable ideas, as well as a trend in new leaders who operate at the intersection of innovation, technology, creativity and contemporary culture
Agency Innovators
Agency Innovators
Pete Colvin Creates a New Business to Help Brands Adapt, Fit In & Stand Out
19 NOV 2021 · It’s always wonderful to see people continue to innovate in their career. More than a decade ago, The Internationalist named London-based Pete Colvin one an Agency Innovators as part of an annual initiative to highlight those agency executives who are transforming our concepts of a contemporary advertising business.
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After almost two decades at MEC--now Wavemaker-- in roles ranging from Client Management to Business Development, to working on all elements of Global Media & Communications, he has created his own independent media consultancy: Colvin Media Solutions.Â
Madonna Badger Discusses How Brands Must Innovate through Action, Not Intention.
14 NOV 2021 · Madonna Badger is Founder & Chief Creative Officer at Badger & Winters, an agency that she started when she was just 29 years old. Since then, she has dedicated her life and her New York City-based ad agency to improving how women are represented, served, and hired by the industry. She also believes that disruptive creativity can be a force for positive change in the world.
Josh Krichefski Champions Programs that Improve Life at MediaCom, while Winning & Retaining Top Accounts
19 MAY 2021 · Every good leader should be a role model, and Josh Krichefski has been that example-- not just for MediaCom, but also for the wider business community when it comes to de-stigmatizing mental health. Josh serves as Global Chief Operating Officer and CEO for the Europe, Middle East, and Africa region of MediaCom.
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In line with the agency’s philosophy of People First, Better Results, he has championed programs that improve life at MediaCom, resulting in the lowest staff churn for years. These include the launch of the Mental Health Allies, activities around Pride and Mental Health Awareness Week, the introduction of empathy ambassadors, unconscious bias training, diversity surveys and Conscious Leadership training for the top 65 leaders in the business.
INNOVATORS are transforming our concepts of a contemporary advertising business. This extraordinary group of individuals from all corners of the globe are embracing change and making a difference for their...
show more
INNOVATORS are transforming our concepts of a contemporary advertising business. This extraordinary group of individuals from all corners of the globe are embracing change and making a difference for their organizations and for their clients. Many are reinventing business models, while being scrupulous about hot-button issues like return-on-investment, transparency and brand safety.
Many of the INNOVATORS named are exploring new and nimble ways of working, as well as testing exciting approaches to collaboration and effectiveness. Without question, we're seeing a greater focus on the sophisticated use of data, insights and actionable ideas, as well as a trend in new leaders who operate at the intersection of innovation, technology, creativity and contemporary culture
show less
Many of the INNOVATORS named are exploring new and nimble ways of working, as well as testing exciting approaches to collaboration and effectiveness. Without question, we're seeing a greater focus on the sophisticated use of data, insights and actionable ideas, as well as a trend in new leaders who operate at the intersection of innovation, technology, creativity and contemporary culture
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| Author | Deborah Malone |
| Categories | Marketing |
| Website | - |
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