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What if you could be on stage in front of thousands of your ideal buyers every single week? What would you tell them if you had their undivided attention? That’s...
show more
What if you could be on stage in front of thousands of your ideal buyers every single week?
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together.
show less
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together.
Transcribed
29 APR 2022 · In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io.
We cover:
- How others define audience
- Jason's definition of audience and community
- The future of audience growth and community building in B2B marketing
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Transcribed
26 APR 2022 · In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint.
- The definition of thought leadership
- His four quadrants of thought leadership
- How thought leadership impacts audience growth
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Transcribed
4 APR 2022 · In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong.
- Creating a culture of creativity
- Identifying clear owners for ideas
- How they test ideas before fully launching them
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Transcribed
28 MAR 2022 · In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics.
They cover:
- The podcast she helped launch at her last company
- The paid media and creative elements they used to promote it
- The proper elements of a marketing plan to execute it
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Transcribed
25 MAR 2022 · In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier.
They cover:
- How to find the right communities.
- Micah's early mistakes in integrating into those communities.
- The key results he's seen by getting his content accepted.
Transcribed
14 MAR 2022 · In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell.
- How Kathleen is now approaching audience growth.
- What it means to be audience-focused.
- And the one thing you have to accomplish to build a successful media brand.
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Transcribed
11 MAR 2022 · In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly.
- Dooly's MVP model for content
- How he ranks creative content ideas
- And the advice he would give to his past self before building a media empire
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Transcribed
10 MAR 2022 · In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept.
They discuss:
- Different definitions of community
- How to engage with Reddit
- The insights people are missing from ignoring channels with anonymous users
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Transcribed
9 MAR 2022 · In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio.
- Fleetio's approach to YouTube
- Their content production process
- The results they've seen from the channel so far
Transcribed
8 MAR 2022 · In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk.
- Three major operational differences between content marketing and what a media company does
- The one major factor between content from a media company and marketing department
- What advice he would give his past self if he had to do it all over again.
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
What if you could be on stage in front of thousands of your ideal buyers every single week? What would you tell them if you had their undivided attention? That’s...
show more
What if you could be on stage in front of thousands of your ideal buyers every single week?
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together.
show less
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together.
Information
| Author | Sweet Fish |
| Organization | Sweet Fish |
| Categories | Marketing |
| Website | - |
| dan@danchez.com |
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