2 JUL 2024 · James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in. Join as we discuss: - What can IBM do to reinvent themselves  - Leaning in to tell your story better - Is IBM so big that they don’t need to (or even can) promote themselves? Connect with us:  James Carbary: https://www.linkedin.com/in/jamescarbary/ Sara Pion: https://www.linkedin.com/in/pion/ John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/ Nathan Burke: https://www.linkedin.com/in/nathanwburke/

25 JUN 2024 · James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers.  Connect with us:  James Carbary: https://www.linkedin.com/in/jamescarbary/ Sara Pion: https://www.linkedin.com/in/pion/ John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/ Nathan Burke: https://www.linkedin.com/in/nathanwburke/

18 JUN 2024 · We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era?  Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make.  Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/ Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/

11 JUN 2024 · Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss: - The need for a personalized approach to engage your audience - The need for foundational research and data-driven insights to support your content - Thought leadership and brand building through media content Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Link to Post discussed in this episode: https://www.coca-colalens.com Press release: https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens

4 JUN 2024 · James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.  This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.  Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house

28 MAY 2024 · We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation. Join as we discuss: - Using satire and comedy in B2B content - Finding a format that’s repeatable and resonates with your audience - Paid media to promote owned media Our Draft Picks:  - AudiencePlus - https://audienceplus.com/ - Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/ - Ahrefs - https://ahrefs.com/ - Moz - https://moz.com/ - Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/ - Bold Strategies - https://www.boldstrategies.com/ Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/

21 MAY 2024 · What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy? In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.  Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Link to Post discussed in this episode: https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop

14 MAY 2024 · Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise. In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market. Join as we discuss: - How character building allows businesses to create a recognizable and relatable persona for their brand. - Why co-hosted commentary is the future of B2B content. - Moving in-house creators to the center of your social media strategy. Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

7 MAY 2024 · Substack's recent changes have raised questions about the platform's business model and its impact on creators. In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success. Join as we discuss: - Creators need to understand the business models and incentives of the platforms they create on. - Substack's shift towards becoming a recommendation and distribution network. - The need for creators to diversify their presence across platforms. Connect with us:   Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Link to Post discussed in this episode: https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop

30 APR 2024 · How can a newsletter devoid of design be raking in millions per year?  In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.  Join as we discuss: - The 4 media channel mediums and the importance of prioritizing them - SEO and paid advertising for driving media growth - Premise or personality driving successful newsletters Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ James: https://www.linkedin.com/in/jamescarbary/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Link to Post discussed in this episode: https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios